Is the iPad Just a New Way to Give Away Magazines?

In the last few days, there have been a flurry of deals that suggest that a level of détente between Apple and the Big Three Manhattan publishers (Condé Nast, Time Inc. and Hearst) has finally been reached. For veteran industry watchers, the announcement that Condé had finally agreed to release an iPad version of The New Yorker seemed like the signing of the Salt treaty.

The question is what publishers may be giving up to attract new consumers.

Certainly for readers, the future of digital magazines is going to come cheap. For $69.99, new subscribers to The New Yorker can get not only get the digital version of the weekly on the iPad and the Web, but a print copy in their mailbox as well.

As David Remnick, the editor of The New Yorker pointed out, for about $1.40, a reader can get a copy of The New Yorker that is jammed with enterprise reporting, silky analytical pieces, and august critical voices, not to mention some pretty good cartoons.

It seems like the publisher is giving the magazine away and it practically is, but it’s less of a collapse to the bold new economics of the Web, where everything is supposed to be free or close to it, and more of a back-to-the-future moment.

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  1. sabitakath posted this

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